Today I have been reading about the importance of the stakeholders in a Project, and I know this could be seen obvious. There are times when the project´s success is seen as a change that they do not welcome.
How can you engage them in the project so they do not affect its results?
I think you should see things with their approach, try to identify why they are so reluctant to changes, and figure out how you can change their point of view.
Showing them that their engagement is beneficial for both parts will be the first step for their support. Managing relationships and giving stakeholders attention according to their influence and interest is highly important; it does not have any sense bore people with information they do not need and they are not interested in.
When should you involve stakeholders?
The stakeholders are involved in all stages of the project.
Elements to Stakeholder Engagement
There are two major elements to Stakeholder Engagement: Stakeholder Analysis and Stakeholder Planning. Stakeholder Analysis is the technique used to identify the key people who have to be won over for the project. Stakeholder Planning is then used to build the support that helps the project succeed.
The benefits of using a stakeholder-based approach are that:
• You can use the opinions of the most influential stakeholders to shape your projects at an early stage. Not only does this make it more likely that they will support you, their input can also improve the quality of your project.
• Gaining support from stakeholders can help you to win more resources - this makes it more likely that your projects will be successful.
• By communicating with stakeholders early and often, you can ensure that they know what you are doing and fully understand the benefits of your project - this means they can support you actively when necessary.
• You can anticipate what people's reaction to your project may be and build into your plan the actions that will win support.
You can classify your Stakeholders
Source: http://www.mindtools.com/pages/a 1
Someone's position on the grid shows you the actions you have to take with them:
- · High power, interested people: these are the people you must fully engage and make the greatest efforts to satisfy.
- · High power, less interested people: put enough work in with these people to keep them satisfied, but not so much that they become bored with your message.
- · Low power, interested people: keep these people adequately informed, and talk to them to ensure that no major issues are arising. These people can often be very helpful with the detail of your project.
- · Low power, less interested people: again, monitor these people, but do not bore them with excessive communication.
What to do when stakeholders do not want to be included?
I think that when you are working and some of your stakeholders are not interested in the project and there is nothing you can do to change that (you have tried every type of relationship and communication). You have to document that as a risk that can accept your project and try to minimize these effects in the development of your project.